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PRIVACY POLICY

Effective Date: February 4, 2026

Aurora Tactical Group LLC ("we," "us," or "our") operates the website auroratactical.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or make purchases from us.

By using our website, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website.

1. Information We Collect

1.1 Personal Information You Provide

When you make a purchase or interact with our website, we may collect the following personal information:

  • Name
  • Billing and shipping address
  • Phone number
  • Email address
  • Payment information (credit card, debit card, or other payment method details)

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activities, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website
  • Cookies and similar tracking technologies

This information is collected through cookies, web beacons, and similar technologies provided by our e-commerce platform, BigCommerce.

1.3 Account Information

While account registration is not required to make purchases, if you choose to create an account on our website, we will also collect your account credentials (username and password) and any additional information you provide in your account profile.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing: To process, fulfill, and ship your orders, and to communicate with you about your purchases
  • Payment Processing: To process payments securely through our payment processors
  • Customer Service: To respond to your inquiries, provide customer support, and handle returns or exchanges
  • Account Management: To manage your account if you choose to create one
  • Website Improvement: To analyze Website usage, improve our services, and enhance user experience
  • Marketing Communications: To send you promotional emails, newsletters, and special offers (only if you have opted in)
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes
  • Fraud Prevention: To detect and prevent fraudulent transactions and protect our business

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information with the following categories of service providers and partners:

  • E-commerce Platform: BigCommerce, our e-commerce platform provider, processes orders and stores customer data
  • Payment Processors: Third-party payment processors that handle credit card and payment transactions securely
  • Shipping Carriers: Companies that deliver your orders (e.g., USPS, UPS, FedEx)
  • Marketing Service Providers: Email marketing platforms if you have opted in to receive marketing communications
  • Analytics Providers: Services that help us understand Website traffic and user behavior
  • Legal Authorities: When required by law, court order, or to protect our rights, property, or safety

These third parties are contractually obligated to use your information only for the purposes for which it was shared and to protect your information in accordance with this Privacy Policy.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze Website traffic, and personalize content. Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use:

  • Essential Cookies: Required for Website functionality, such as shopping cart and checkout processes
  • Performance Cookies: Help us understand how visitors use our website and improve performance
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website, including the shopping cart and checkout process.

5. Data Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction. Payment information is encrypted during transmission using Secure Socket Layer (SSL) technology and is processed by PCI-compliant payment processors.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request corrections to inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal obligations
  • Opt-Out: Unsubscribe from marketing emails by clicking the unsubscribe link in any promotional email
  • Data Portability: Request a copy of your data in a portable format

To exercise these rights, please contact us using the contact information provided below.

7. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

  • Know what personal information we collect, use, and disclose
  • Request deletion of your personal information
  • Opt-out of the sale of personal information (note: we do not sell personal information)

To submit a CCPA request, please contact us using the information below.

8. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

9. International Users

Our website is operated from the United States, and our servers are located in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country. By using our website, you consent to the transfer of your information to the United States.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes retaining information for order fulfillment, customer service, legal compliance, and dispute resolution.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Effective Date" at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Aurora Tactical

Email: atgaccounting@auroratactical.com

Phone: 479-751-8136

Mailing Address: PO Box 1538, Glenpool, OK 74033

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

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